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Smoochie Baby is turning 15! Yes, you heard that right! On Saturday, May 4th we are gearing up to celebrate 15 wonderful years at 110 Berry Street. Please stop by the store from 10am - 7pm for a sip and shop event with freebies from Molo, Bobo Choses, & OMY, a  raffle to win a $50 Smoochie Baby Gift Card, & 15% off storewide! Enjoy live music with Kyle Tigges, face-painting by Nicole, & a coloring station from 2pm - 4pm! This event is not to miss!

Celebrating Community 

In light of this amazing milestone at our boutique, we would like to thank the community that has made our existence possible… Williamsburg, Brooklyn has been our home for the last 15 years. As you all know, this neighborhood is filled with wonderful small businesses from doggy daycares, to kids clothing stores, bakeries, and everything in between. This reason in particular has made having a storefront in this area so special. Shopping locally is one of our core values here at Smoochie Baby and for our 15th birthday, we want nothing more than to share with you the benefits of supporting local as we reflect on 15 amazing years in Williamsburg.

Sustainability

Smoochie Baby has always had a mission of being as sustainable a business as possible. This is done in many ways such as encouraging the use of tote bags for shoppers instead of single-use bags and carrying brands that have a mutual understanding of sustainability (like Candy Lab, Flap Happy, and Pepita & Me). When shopping with local businesses like ours, you can feel better about your carbon footprint when making purchases. Fast fashion brands are some of the largest polluters on earth with the UNEP even stating that fast fashion brands make up 8% of global carbon emissions. Here at Smoochie Baby we aim to leave our planet better than we found it for our next generation. With a storefront outside of urban sprawl, we encourage walking from store to store in the neighborhood to lessen pollutants and explore other small businesses that can be found here!

Promoting the Economy

Small businesses are a great way to stimulate the economy! Independently run and owned small businesses, such as ours, make up an extremely important sector of the economy. Local businesses encourage entrepreneurship on a local level and also open up jobs within the community. According to the Small Business Administration, “The 2019 Small Businesses Profiles show that small businesses added 1.8 million net new jobs in the United States.” Wow, that is a lot of jobs and those numbers only represent one country! Imagine what could be done on a global scale if local businesses were supported as much as your local chain store.

Variety is the Spice of Life

Finally, local businesses add variety and diversity to a community! It would be boring to shop at the same few stores every week with the same products. At Smoochie Baby we aim to bring creative, fun, and unique products to the families in our area and beyond. Whether this is through supporting other small local brands (like PiccoliNY) or importing them from around the world (such as Tiny Tribe), we are on a mission to bring as much personality and character to your children’s lives and wardrobe as possible…

In conclusion, we would like to thank everyone in our community for making the last 15 years possible! We wouldn't have been able to make it without the support of our customers, vendors, and neighbors. We look forward to this next chapter at Smoochie Baby and cannot wait to see what the future holds. We hope to see you all at our anniversary event on May 4! Come sip and celebrate another year in Williamsburg with us!

Check out the Smoochie Baby Holiday Gift Guide for the best gifts for all ages, interests, and budgets! 

August is drawing to an end and we all know what that means...SCHOOL!!  Back to school time always brings a mix of emotions. Sadness that summer is over mixed with the great anticipation of seeing friends after the long break. If you were like us, picking the right outfit for the first day back to school was a really big deal! Certainly, things look a bit different this year as state officials are still trying to figure out the safest way to get our kids back to learning. Will they go back in person or online? Whatever they decide, looking good will be just as important and we are here to help you prep with our top 5 essentials to rock this “new” school year! 

Topping the list of back to school essentials is a good bookbag! From holding your folders, crayons, pencils, and lunch to a necessary change of clothes bookbags are an absolute necessity. Our favorite brand for fun and stylish book bags is Parkland. A Vancouver, Canada-based company with a vision to create exceptional products that have a positive impact on the environment by using recycled plastic.  Their products are not only durable, but their prints are stellar, and we carry a variety of sizes for daycare to elementary school-aged children. 

Loungewear has quickly climbed the ranks for our go-to outfits because of the lockdown. Joggers and leggings are great not only because they are super comfy and easy but because they’re also trendy. They are effortless for both virtual and in-class learning. Then of course we can’t neglect the importance of having the perfect pair of jeans to complement your little one’s ensemble. DL1961 jeans are amazing for kids. Thanks to their 4-way stretch, they are flexible and soft and they keep their shape wear after wear. Shop both looks effortlessly here to have your smooch looking good in class and virtually!

The most recent addition to the back-to-school list, and our lives, are masks. Whether your child is going into school a few days a week or accompanying you to the grocery store, you’ll want to get them a cool mask to help keep them and everyone around them safe. The mask must be comfortable and properly fitting so your smooch has no problem keeping it on throughout the day. Bobo Choses masks have been amazingly constructed. We have 5 of their prints at Smoochie Baby and each one is sure to put a smile on little faces. The mask comes with 3 filters and has an amazing ‘buy one give one’ program associated with it to donate a mask to families in need. 

A cardigan, bomber, or jacket are very important as we transition into cooler fall weather. They also work perfectly for layering and adding that extra flair to your little one’s outfit. Jackets will always be a back-to-school staple because they are perfect for in-between autumn and spring weather and a cozy cardigan will be perfect for the remote learner at home. 

Topping our list for the most important back-to-school item is a solid pair of sneakers.  Shoes are the anchor of any outfit and you need to make sure your little one is armed with a pair that is both stylish and comfortable. We’ve got both bases covered with the best back to school shoes for 2020. Cienta’s are easy slip-on and timeless sneakers that come in a rainbow of colors that are just right for the season. Cienta's are also a great option if your child’s school requires an “indoor shoe”. Next on our list of the best back to school sneakers for 2020 are from Veja, the very on-trend French brand that’s easy to wear with any outfit and wins top marks for style. This sneaker brand is known for its eco-friendly range. Their sneakers are designed using raw materials from organic farms and developed in a way to prevent pollution or the use of chemicals in production. Shop our range of options online and if you need guidance on sizing feel free to call us or stop in.